Our vision?

We want to buy sustainable fashion. We want to buy fewer, more targeted and higher-quality products. 

So we want our favorite pieces to hang in our closet as sustainably as possible. 

Of course, this means first of all that we find parts that we love 1000%, that have the appropriate quality and then they should also be sustainable. Yes of course. Of course we didn't find it. Right, there are super great sustainable labels, but with good reason they are simply not cool and casual enough to become favorite pieces. Why? 

Most labels aim for the masses and develop more or less basics that everyone can wear. Economically it makes sense, for us it doesn't. So we decided, we'll do it ourselves. Et voila, here we are. Producing favorite parts. As sustainable as possible.

But how do we do that and to what extent do we actually have influence?

Sustainable fashion more or less are textiles made with respect for people and the environment. So it's about:

  • Resource-saving work processes in all areas
  • Fair working conditions throughout the production chain
  • Change in consumer behavior
  • the use and production of degradable and/or recyclable raw materials and end products
  • the ecological footprint 
  • The support and development of solutions to these problems.

So how sustainable can you actually be in the textile industry??

The fact is, being 100% sustainable is almost impossible in the textile industry if you can't produce everything 100% in-house. 

That means having control over every process, no matter how small.  

So starting with the cultivation of the plants for yarn production, yarn and fabric production, textile finishing and dyeing processes, to design, pattern creation, patterning and manufacture. And then don't forget all the ingredients that go into a garment. This includes the sewing thread, labels, buttons, zippers, shoulder pads, clasps, iron-on inserts and ribbons that are needed for high-quality workmanship. And in the end, all packaging and shipping processes are also part of it. So to be 100% sustainable and fair you have to be in control of each of these steps. That's almost impossible.

Ok, so how do we deal with that now? 

It is and remains a very complex topic that is hotter than ever. 

Our approach: Don't be shy, tackle the problems and headlong into the confusing chaos. 


What came out of it:

We try to control as much as possible of our work steps. Hanna has been in the textile industry for too long to know that you don't get far with trust and goodwill and that there is far too much hot air and gray areas. So what can you rely on?? 

Our principles are: 

  1. We do not use any materials of animal origin. Also no horn or mother-of-pearl, which is often used by sustainable labels because they are super beautiful natural materials, but at the expense of animals. And if we start there then we come back to the ecological footprint, because of course animals are also bred for textile production and if it's just the shells for the mother-of-pearl.  
  2. We only use certified materials. The more certificates, the better, but at least OEKO-TEX and GOTS must already be standard today.
  3. Whenever possible, we use materials that are manufactured in Europe. This also means that the plants and the yarn are made in Europe. In this way we avoid long transport routes by air and have better control over the working conditions.
  4. We only use materials that are biodegradable or recyclable.
  5. We pay attention to our ecological footprint in the supply chain. We try to avoid flights, combine work steps and keep transport routes short.
  6. We do not produce seasonal goods and do not have large stocks. 
  7. We attach great importance to good quality of all materials and excellent workmanship to ensure the longest possible service life of the parts. 
  8. We are looking for partners who are working on innovative solutions to make raw materials more sustainable. 
  9. We support projects that offset the ecological footprint. 


HERE In the future you will see a list of all our steps and the origin of our materials in great detail. WORK IN PROGRESS.